For your products to become successful you need to know your target market and audience. If you don’t know these you’ll waste time and money on irrelevant people. But how do you know your true target audience? The people you think are your target market might actually be the complete opposite to those who end up buying your products.
It’s October and we’ve got a new beta tester show you. Ken Wong Zhi Bin is our Beta Tester of The Month. He’s 34 years old and there were two things that made him start with beta testing. Read on to find out what they are.
Or: How Comhem messed up their software, and what we can learn from their mistakes
Once, there was this functioning TV app
In Sweden, one of the largest cable TV provider is Comhem, offering the TiVo TV platform to over 200, 000 customers. The TiVo box allows scheduled program recordings, Netflix integration, and a variety of other features related to “smart TV viewing”. Of course, a mobile app is included in this TiVo solution.
The app was available for iOS and Android devices, providing a TV guide, the possibility to start recordings when away from home, remote control replacement and a few other helpful features. You could also view TV directly on your device, either recorded programs or live streaming. Great for some late night viewing in bed, or breakfast news in the kitchen with your tablet.
The app might not have been beautiful, but it matched the GUI on the TiVo box itself, making it feel familiar to users.
So far, so good…