Beta testing to find your target market?

For your products to become successful you need to know your target market and audience. If you don’t know these you’ll waste time and money on irrelevant people. But how do you know your true target audience? The people you think are your target market might actually be the complete opposite to those who end up buying your products.

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One way to find your target is to run focus groups. In focus groups you’ll get an idea of who likes your product, however there are only a few people in focus groups and you probably need more data to find your market. This can lead to some quantitative research. However, if you’re already doing quantitative testing of your app I believe this can actually help you find your target market.

It’s a real advantage to have testers involved with and interested in your app. They give a lot of important information, like finding bugs and problems with usability, but why not get these interested testers more involved? They can do more than finding bugs, in fact, they can help you nail down your target audience. Start a dialogue and ask them for their feedback over a longer period of time. Ultimately, the testers are part of your target so invite them to help you understand them better and learn what kind of people they are. This can end up saving you a lot of money.

When using a beta testing platform such as Beta Family you get testers from all over the world that have a passion for apps and you can use this as a base to help find your target market and audience. Something that might help you with this is our feature called Teams. It lets you create different teams depending on your goals. You can add our top testers to a team and have good clear communication with them. Since this feature gives you better contact with your testers you can have an honest dialogue and learn more about them. You can also use it to create teams of people that you believe are in your target audience and it will help you understand if they would indeed buy and/or use your app.

A quick word of caution for when using the Team function to test your app. We suggest you use both chosen and random testers to maintain credibility. If you only use chosen testers, and pay them too, any reviews of the app could lack credibility and make potential customers skeptical about the results and how good the app is.